IA heroes who are well associated with the franchise they originate from. These heroes are extremely popular and are often used to draw attention to their franchise. Examples of IA heroes who are mascots: Kratos (who is a mascot of not only God of War but also PlayStation as a whole), as well as Iron Man (who is arguably the main reason of the success of MCU).
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- Saitama
- Sandy Cheeks
- Sanji
- Sasuke Uchiha
- Scarlet Witch (Marvel Cinematic Universe)
- Scorpion (2nd Timeline)
- Scrooge McDuck (Disney)
- Severus Snape
- Shadow the Hedgehog (Sonic Cinematic Universe)
- Shego
- Shenron
- Shrek
- Skipper (Madagascar)
- SMG4
- Snotlout Jorgenson
- Sol Badguy
- Sonic the Hedgehog (Sonic Boom)
- Spike (Buffy the Vampire Slayer)
- SpongeBob SquarePants
- Stan Smith
- Stanley Pines
- Star-Lord (Marvel Cinematic Universe)
- Starfire (Teen Titans Go!)
- Steven Universe
- Stewie Griffin
- Suzaku Kururugi
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